mukesh ambani is entering the ecommerce field?

Recently if you have seen news, you might know that

That mukesh ambani is entering the ecommerce field.

Here he is going to compete with amazon,flipkart

Paytm , big players.

But there's a twist here

When did he declared this news?

When government changed some rules of FDI.



Because they were doing some illegal activities.

I've already told you about this in the last video.

Governement has declared that these companies can not work on inventory

Because 100% FDI doesn't exist in the ecommerce field.



And they created a loophole

and they were operating illegally

and also they were providing enormous discounts.

Which affected the offline stores.

side by side monopolies

and there were many products that were being sold in these stores only



Now this rule is not new.

This rules was made in 2008.

Where government declared that

Any wholesaler

can not sell more than 25% of his products.



and what were they doing? They were selling amazon exclusive products.

Means all their products on amazon.

This violated the rule

This was stopped too.

But this is only for international companies



If any indian owns , then not to worry

If a person's 50% stakes is owned by foreign company



Here Mukesh ambani is using his own money

He'll have the control

and all these new rules won't be important for him.(indian companY)

Now what does he want to do?

He has an offline retail channel

Where they are selling these products.

Whether electronics, clothes

Or groceries.

Side by side they've jio network

Online users. Today in india,

If a person is able to use an internet, then it's because of JIO

So JIO has created a barrier in this field(telecom)

People went crazy for free internet.

Earlier internet plans

were very expensive.

Today JIO has more than 25cr. Subscribers.

Why because airtel, vodafone

are being silly

Recently they came with a plan that

If you didin't do recharge of 35rs.

Then they'll terminate your number.

Basically unlimited validity

Now it's not unlimited anymore.

This will affect them only

JIO has made a platform

They've all the database

along with their offline experience

They are going to create an ecommerce store.

and this wont be a normal ecommerce.

I was reading their interview.

They are going to give you immersive experience(3d)

Immersive experience means

Augmented reality

I opened my phone and it took the access of my camera.

after this

Suppose i want to buy a sofa set.

Now i can examine whether that sofa will look good or not.

using the camera.

Whether it'll look good or not

Whether this curtain will look good or not

Here they're talking about VR too

Means this device

You'll think that's real.



Now i don't think every person has VR device.

After4-5 years

VR may become common.



But personally i think.

All the offline retail shops

They'll keep those devices there

and you can experience the product there

and purchase on the basis of that experience

Just like experience of walking

Just wear the VR device

and whatever you like , pick that in your cart.

Recently in an interview, he said

He's going to have more than 12 lakh retailers

Gujratis in his store>

and this is going to be started this year.

Their store will be launched this year.

Let's talk about their distribution channel

They are doing the same thing as Tata Cliq

They've their own retail channels and jio network

People who use JIO will order.

That order will be sent to their offline store.

That nearby retailer will deliver to destination.

They have more than 10,000 POS( point of sales)

Means shops

In future, this will increase.

According to my survey

Their delivery time will be 3-4hour.

3 - 4 Hour delivery.

along with the experience.

Indian company- What can be better than this?

Main point was

SUMMIT because all the actions were discussed in this summit.

He said one more thing that

Data colonisation

whether you use whatsapp, facebook

It's been stored internationally

Not in our country

So Mukesh ambani said in this summit that

I appeal to PM that our data should be stored by our country's companies



Not outside

Because there were many rumourss about data leak

That's why i think

They are going to enter hosting field also.

They'll provide hosting services also

also the flipkart

runs by singapore

Not an indian company

They were transferring the money from singaore to india.

and here they were working on inventory model.

Basically they created loopholes.

When govt get to know this, they created strict actions against it

and created draft in december

And policy is applied right after january

People are talking about Stay but i don't know

But no worries

Even if we don't get discounts

After three months, reliance is going to come

When JIO was launched, they gave FREE internet/

Now that they are in clothing, they may give you coat for free :p



Now JIO will face some challenges.

According to me,

The fashion industry operated on a good margin.

Here ecommerce is profitable, no doubt

Not that much profitable in electronics.

Less margin.

But they have offline channels

and through orders will go through offline channel

Delivery through offline shops

Profit can be good

But groceries

In this, i think( I have made a video on this too)

In india , people prefer fresh vegetables.

with you too? right

If yes, then do tell me in the comments.

We don't buy in large amount

Like vegetables of 10 days.

2-3 days is possible

What will happen your average bucket size will be decreased.

Two option, company charge delivery cost.

If delivery charge is high, they won't buy

Less charges, might create loss

Here we need to figure out

I personally believe their minds are sharp in these things.



Today, in cities people do buy via online

vegetables of even a week

Because they are busy in their life.

But a normal middle class person

Still buys for 1-2 day

Fresh vegeies

There won't be much online orders

This niche will be in loss

But Mukhesh ambani doesn't work in loss

Or he wont add this niche

Until unless market is organised.

Or they will come

When grocery market will be stable

Or they will figure out a way

Something profitable

Now i ask you a question

You tell me in the commetn section and in the poll section

Will Reliance be able to compete?

With flipkart and amazon

Will they be able to conquer them?

YES or NO

No other option than YES or NO

Let's see the result

I am  with reliance.

I trust them and also TATA

ALthough their products are costly

than amazon and flipkart

You'll see TATA in this field too.



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