Need to know how to create a Facebook group?

- Need to know how to
create a Facebook group?

It is one of the best ways to reach people

and engage with them on
social media right now

and we'll run through how
to set one up the right way.

All right, let's get into it.

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My name is Jerry Potter and
today we're gonna talk about

how to create a Facebook group.

Facebook groups are huge
and only getting bigger,

especially with Facebook's focus

on increased personal privacy.

Today I'll show you not
only how to set up a group,

but also the questions to ask

so that you get the right people in there

and we'll cover the different

privacy levels for Facebook groups.

A few ways you can start the process

and I like to show them all just in case

Facebook changes them over time.

Up here at the top, on
my Facebook.com homepage

I can click Create,
create a group from there.

I can also click Groups
over here on the left,

click the green button here
that says Create Group,

or if you want to create a
group as your business page,

right underneath your cover photo

you can click these three dots

and choose Create Group from there.

I'm gonna start here, Create Group.

It's gonna ask me to name the group.

Let's call the group Young Retirees.

One of my fantasies is to not
have to work until I'm 67,

or whatever it might be.

No I don't, I like my work,
so I may not mind working,

but it'd be nice if I didn't have to work.

If you wanna add some people right away,

you can enter names or email addresses

to kind of invite them immediately

and then you need to choose
the privacy for your group.

So Public means anyone can find the group,

they can see who's in
it and what they post.

So what this means is someone can go

and read all the stuff in your group

without ever having to join.

I suggest avoiding this one
unless you're just trying

to create a massive group,

maybe like a local
sales group for selling,

buy, sell groups, those kind of things,

but for most groups I
think you're gonna want

at least closed and what closed means

is that you can have
the group on Facebook.

Anyone can find it through search

which is great for discoverability,

but only members can
actually see who's in it

and see the posts that are inside

and then the third option
is the secret group

and that means that you can't
even find the group in search

so you'd actually have to invite people

or send them the link, maybe
via email, or messenger

for them to even know that it exists.

Now think this decision through,

because once you set it

you can only change it once every 28 days

and once your group
gets to a certain size,

for example, if your group
gets to be over 5,000 people,

you can't change this to be more public.

So if you started closed,
you got 5,000 people,

you can't go to public because
you already got 5,000 people

who've understood that this
is a sort of private group,

if that makes sense.

When I'm ready I hit create

and now my group has been created.

Now let's go through
and set up a few things.

First let's add a photo to the top.

So I'm gonna go ahead
and click Upload Photo.

Here's my young retirees photo I selected.

Oh yes, drink on the beach.

While you can just put a
photo up here like this,

you can also use this as a
call to action in your group

or to advertise something.

For example, in my Five
Minute social media group,

as in this recording, I'm
doing a free five day training,

says click for details.

You can click on it and get
the details for what this is.

So maybe you have a lead magnet,

or whatever it might be
this is a great place

to promote it in your group.

If you are gonna do a custom cover photo

it's a weird size, it's
1640 pixels by 856 pixels

and that looks good on most devices.

I would check it on
both a desktop computer

and on a mobile phone afterword,

just to make sure nothing
too close to the edges

gets chopped off.

So once you have a cover photo in place

you can click on it, just
like any image on Facebook

and then you can add a description

or a call to action, whatever, a link,

whatever you wanted to be there.

If this is your group,

I strongly suggest you
click on notifications

and decide how many posts
you want to be notified for.

Now if this is indeed your group

and you're wanting to
engage with everybody

then you're gonna wanna choose
All Posts there at the top

and then a couple things to
show you in the group settings.

Facebook has simplified the group types,

so most groups are gonna be general,

but you can certainly click on that

and see if one of these
other ones makes more sense.

Add a description, because
if your group isn't public

people won't even know what it's about,

so that can go here.

If it's a local group
you can add a location,

go through, click customize address,

and that way you can decide

what you want your groups address to be.

Then the last set of settings

that I want you to make
sure to look closely at

are the ones that decide how
people get into the group.

So you can say,

basically anyone in the group
can approve other people

or only admins and moderators

and finally you can ask
question, up to three questions

for people before they join your group.

I strongly recommend this as well.

I know sometimes we'll
see people on Facebook

bragging like yeah I've got a group

and it's got 50,000 members,

and sometimes that's a bad thing,

sometimes you lose the
intimacy and the community.

So really think about
getting people in there

that you want to be there.

So you can click Ask
Questions, Add Question,

and then you can go through

and now you can have
multiple choice checks boxes,

or a written answer for your questions.

You can do up to three questions.

So for my Five Minute Social Media group

these are the questions that I ask.

The first one is, hey what's
your biggest struggle?

I just wanna make sure that
they are in the right place.

There are a lot of people

that are just trying to join groups

so they can spam people

and I don't want them in my group.

So that's the first one.

Second one is how did you
hear about this group?

This is just one that
I like to have on there

because I like to know
where people came from

and I actually did a multiple
choice option for that one

and the the third one, you'll notice

I have Required and then Optional.

This is just to add
people to my email list.

Some groups will say an email list

is required to join this group

and you can take that
approach if you would like.

I simply make it optional,
but I offer them something

and I say, hey, I've got
this five step system

to a profitable social media plan.

If you'd like a copy, give
me your best email address

and I would say about
60% to 70% of the people

go ahead and put that in

and it helps me grow my email list

with the right kind of people.

Wanna see a Facebook group in action?

Just search for ours,

search Five Minute
Social Media on Facebook.

We'd love to have you join us there

for more social media marketing support.

All right, thank you so
much for watching today.

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